This is the second music videos I will be analysing. The song is made by Drake who is a very well known artist who comes from Canada.
Short Narrative of song
This song has a story line which is drake being in Jamaica and seeing a women that he ends up in love with, they start dating go beach together and spend time together but this becomes very problematic as she has a boyfriend which is a part of a gang & one of them saw Drake talking to the girl. Drake ignores that because of how strong his feelings were about her he was warned by the old man in the introduction to the video before the song actually started but he also ignored that. Drake goes on a quest looking for the girl he has fallen in love with but when he does find where she lives he bumps into her boyfriend and his gang.
Themes
Romance - The song is about love
Trouble - The extent that drake went for his love even though it brought trouble
Gangs - The video shows how gangs can be very troublesome
Girls - The video shows how girls can get you into trouble
Mise en scene
The music video is situated in Jamaica which is in the Caribbean. In the video drake is in a late night club when he notices the women he ends up falling in love with but one of her boyfriend's friends see her talking to drake. Then in the next scene we see a group who are on motorbikes with mask this gives us an insight on the type as they are wearing mask and are riding late at night which suggest they are a gang. Also because of the area which looks very undeveloped and poor it is exposed to gang culture which makes sense to why all the way through the video it is constantly dark scenes which is the opposite to what love symbolises and this represents a sad romance. The lighting in the music video sets a very significant as the lighting from the party scene which is a dark colourful scene consist throughout as the darkness of the scenes creates connotations of trouble for drake. Also the attire accommodates the location which is less urban western wear and is more urban Caribbean culture wear due to the weather and drake's genre of song uses a beat which would be classified with Jamaican music culture. The props they may have been used for this music video may have been a handheld gimbal to keep the camera steady when moving it which creates professionalism as i want my music video to be as advanced and professional I will use a tripod.
Camera
In the video there are many close shots this could be because of the type of song it is. The close shots in this video is used to express emotion these two images clearly show the differences in emotions. The first close shot of drake shows fear this is clear from the way drake has opened his mouth which expresses he is in fear but also in shock as at that part of the scene when he finds the girls house but behind him was her boyfriend and his gang.
The second close shot connotation's shows Drake's face in anger and jealousy this is when he sees the girl he is in love with,with her boyfriend. Throughout the scene the camera is telling the audience a story while the song plays but it also seems as if at time Drake is having flashbacks of him being and seeing the woman, example when he is having a conversation with the old man.
Editing
The music video for 'Find your love' by drake has loads of scenes this is because it tells a story within the video without it being narrated by the song as drake is not explaining what is going on but the video does. The video is very selective with the cuts as the scenes go on with the song and the story is being told the cutting rate changes constantly from fast pace to slow pace example of this is when the gang appear behind drake and there is a reverse shot reverse this empathises the tension. Also the lighting in the club enhances the club the cuts create a set mode for the rest of the video which the colour correction does not change significantly. There is no fixed cutting rate there is constant change to the pace as the song is not cutting towards the beat and this may be due to the narrative story telling music video and the music stops when the acting starts and when it starts the cutting does not sync with the beat. This could influence my music video if i do the same genre which is hip hop because if it is a narrative music video I did not have to keep linking the beat with the cutting rate.
Target audience
The target audience for 'Find your love' is anyone who can relate to the genre of the music also can empathise how far they will go for the people they love and the effort they show. This song is targeted to both males and females this is because of it is affectionately appealing to both genders who go to the extra extent for their lovers, Also the genre of the song is R&B but with a Jamaican beat which matches the location the video was shot at.
Ideas I could use in my own video
- Making the video be a narrative (telling a story with good camera work and angles creating connotation with shot angles)
- Close shots showing connotations of emotion
- Selective cuts creating connotations throughout the scenes
- Cutting rate going with song
- Loads of scenes making it interesting as it is not predictable.
Again some detailed analysis but more detail needed in terms of techniques used, mise-en-scene for example could include more on props, lighting, costume. Also editing is very brief and a little vague, does it cut to the beat? Is it all narrative and cutting from scene to scene? (No so explain..) This time you touch on what you could use, expand these points.
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I have improved this
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