Media Studies A2 Preparatory Task Research for Advanced Portfolio Part 1

                

In this task i will be analysing the two music videos. This is one of them, the song is made by a music group called WSTRN and the song is called IN2. They are a music group who are from West London with this song doing really good they made a video already but as the song became commercial they made a new one which is produced more professionally as the song became a big hit.

Themes                                                                                                                

Girls -The song is generally about girls.                                                                 Competition- The song talks about how the other boys aren't better than them.

Love- They make the song have a vibe but as they are talking about girls it suggest love and shows positive and the fun to it as the video seems like the artist are having fun themselves.

Young Boys - They just want to have fun nothing serious.

 Camera, Editing, Mise en scene

 In the music video there are many different camera angles which express how much fun they were having while making the video making the video look more abstract. In this scene it is a low angle shot with  the artist dancing and having fun which also relates to the theme of the song which is having fun as young men.There is constantly changes in the shot angles and the zoom changes frequently as well, it shows that there exploring in all different camera techniques to make the video have the vibe but also abstract feeling even though the song is about girls, this is why it makes it abstract because it is not the normal romantic song/video about girls. The mid-shots, long shots and close shots of the women actors show us their emotion and the actors are smiling which go with the theme of having fun and being happy also it supports the good stereotype of young women being innocent and just wanting to enjoy life but with other young men but the close shot of the women smiling innocently and dancing creates an image showing fragility of women. The makes a relationship with the male and female artist as they are not together but when the artist is rapping they make sure the audience know it is directed to the women actors as it cuts to them,

Editing - Animation in this song is constant which makes it more appealing to the target audience and makes it have that fun and abstract look also but it isn't animated in a fictional way as it is  still in the real world . Cuts in this music video is very frequent as it goes with the beat and the video has a lot of scenes which makes it more intriguing to the audience. This video has not got a set pace but it changes for the chorus as it is a slow chorus but when the artist are rapping the pace gets faster and so does the cutting rate.Also the time allocated is to the artist is mostly on them as they are new artist which makes us get familiar to the artist as they aren't dressed up as acts but are themselves.

Mise en scene - The video was made in west London reasoning with the artist themselves as that is where they come from also their group id called WSTRN which  they made it short for western. The video is not the most glamorous and romantic video about women which makes it more able for their target audience to relate it to which is young teenagers all the way to young adults. The colour of the video is not neutral it is black and white the whole way through but the animation makes it more interesting.

Target audience - The song 'IN2' is targeted to a wide range of audience with the genre being hip hop and the United kingdom being diverse with song choices there isn't a specific audience for this song but if there has to be one it is fans of hip hop.

What I could include in my music video

•  I could use the abstract theme with loads of colours 
• I could use the wide varieties of shot types to create different connotations
• The use cutting with the beat which links with Goodwin's theory about the cutting rate suiting the beat.
• The of themes such as black and white which is edited onto the video and kept throughout the scenes and this sorts out the colour correction of scenes.